Advertising Beirut Beer: A Young, Fearless and Defiant Brand If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Industry Talk Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos According to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A...
Advertising Everybody Wants to Be a Storyteller The advertising industry is set on being a crafter of tales, so why isn’t it delivering the goods?
Industry Talk Who audits the auditor? As the thirst for media audits increases, how can the industry ensure that global standards of best practice are upheld...
Events/Awards Dubai Lynx 2018: A night to remember? Should a documentary win film’s highest accolade? Did orientalism blind juries? How significant was the Publics Groupe boycott? Just a...
Industry Talk Production Industry: Back to the Future The production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises,...
Industry Talk Media Transparency in Murky Waters With print audits being cancelled and TV people meters no longer operating, is transparency within traditional media a pipe dream?
Industry Talk Where now for MBC? With uncertainty surrounding the ownership of MBC and its relationship with the Choueiri Group, could this be the beginning of...
Advertising Dani Richa, a Man for all Seasons Nobody really needs an introduction to Dani Richa. Affable, charming, committed, loyal, he is one of advertising’s most popular figures....
Advertising Sexual harassment in the Middle East Ad industry: Breaking the Silence Sexual harassment is prevalent in the region’s advertising industry, but why isn’t anybody talking about it?
Digital Is Google a force for good? Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat...
Advertising A taxing time for the advertising industry The industry is unwilling to talk about it, but the impact of the UAE’s new excise tax on the advertising...
Industry Talk Nationalisation programmes in the Gulf : Nationality vs Meritocracy Will the communications industry be strengthened or weakened by Gulf countries’ attempts to nationalise their workforces?
Advertising Lebanon’s Advertising Cold War Surrounded by political instability and financial crisis and shaken by technological innovation, Lebanon’s advertising industry is struggling to come to...
Digital A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...
